CEO of Next Tsaraba Water and Bread Factory Shares Story Behind His Business Success
By Hilary John
Sunday Haruna, CEO and Chairman of Next Tsaraba Water and Bread Factory Ltd., has attributed the success of his business to years of hard work, discipline and the support he received during his early training. He spoke during a courtesy visit by journalists to his factory in Dinyavoh, Jalingo, Taraba State.
Haruna said poverty motivated him to go into business rather than follow negative paths many young people fall into. He explained that he worked under his “oga” who is also his uncle for 14 years, and learned the business from him.
“He trained me like his first child,” Haruna said. “He never hid anything from me. He supported me, taught me the business, and we went through tough and good times together. Even today, he is still in the business here in Jalingo.”
On what keeps him going despite challenges, Haruna said the joy he sees on the faces of people who benefit from his business pushes him to continue. “Whenever I feel like giving up, I remember the people who depend on this business. That alone keeps me moving,” he said.
Haruna also praised the Taraba State Government for providing a supportive environment for businesses.
“Taraba is one of the most business-friendly places I have seen, both within and outside Nigeria,” he said. “We enjoy good security, a healthy relationship with the government, and a supportive environment. We pay our taxes, and the government does not mount unnecessary pressure. The cooperation is cordial, and I enjoy doing business here more than in other states.”
Speaking on areas where support is needed, Haruna said the company is currently expanding its factory and requires additional capital to unveil new products. “At my age, I want to take advantage of my youth. I have seen business opportunities here and abroad, but capital remains the main hindrance. What Next Taraba needs now is a little push,” he said.
The company currently produces 50cl and 75cl bottled water, as well as sachet water. Haruna thanked his customers, saying they are the backbone of the business.
He noted that before his company began production, Taraba faced serious water scarcity. “Since we started, we have helped reduce that challenge by about 50 to 60 percent,” he said.
Haruna also revealed plans to expand the company’s reach to the entire North-East region by 2027. “We have a target, and my team is working tirelessly to achieve it,” he added.
On empowerment, Haruna said he has supported many young people who have worked under him. “I don’t know the number of people God has used me to uplift. Many who started with me as airtime sellers now own shops worth millions. I encourage people to come, learn, get experience, gather small capital, and start something. Since we began, close to a million people have passed through this factory,” he said.
He emphasized that one of his passions is training others and giving them opportunities to grow.
